our custom–made colours
When does a colour feel right?
We often make the case for neutrals, aiming to create clothes and collections that remain relevant and wearable over time. But colour has long been part of how people recognise us too. Never loud, always slightly "off". Working closely with the mills we collaborate with allows us to develop colours gradually, refining each shade through careful and deliberate adjustments. Created exclusively for our collections, they form a palette that is distinctly Rue Blanche.
When our design team begins shaping a collection, it often starts with colour. We share references and impressions with the mills and suppliers we work with, who respond with yarns, swatches and first proposals.
— Aude Regout
Knitted from a cotton and linen blend, the Colline group explores colour through a softer, slightly more textured lens. From a light gold with green undertones to a deep burgundy and a muted, stormy blue, each shade is developed specifically for the blend – a blend of cotton and linen, from which the Colline group takes its name.
Burgundy
Our burgundy introduces a darker, more grounded red into the collection. Softer than a bright red, more present than black or brown.
Tilleul (Tea)
Tilleul sits between gold and green. Neither quite mustard nor yellow, it carries a muted, soft warmth.
Storm
This blue sits somewhere between calm and overcast. Subtle, neither bright nor dark, it recalls a mid-season horizon seen through glass.
It’s not about finding a new colour. It’s about shifting a familiar one, just enough. When we can't find the right shade, we develop it. That’s what defines a "Rue Blanche" colour.
— Aude Regout
Navy and brown are rarely as straightforward as they seem. They may read as basic, but at Rue Blanche, these tones are developed with precision, adjusted until they hold the depth and character we are looking for, in 100% cotton.
Navy
We developed this navy to feel muted, recalling the cottons we grew up with. This navy cotton carries a nostalgic character.
Brown
We developed this brown in cotton yarn to avoid the excess warmth often found in darker brown tones. A washed, muted coffee shade.
Our colours are rarely obvious. They sit somewhere in between, and even when they are strong, they remain controlled.
– Aude Regout
The linen group returns each summer, as little compares to a linen T-shirt on warm days. We take into account linen's irregular texture and subtle sheen when we approach the group's colour. Because it catches the light in a way that can quickly become too pronounced, tones are kept restrained.
Moonlit blue
Mediterranean blue sits on the deeper side of mid-blue. In linen, it becomes luminous, giving the colour a softer, more feminine quality. It recalls a wave of bright water.
Sky Blue
This sky blue leans towards a very light, muted register, recalling air seen from above or the pale clarity of glacier tones.
Tilleul
This shade is called tilleul. Though yellow, it carries a slight green undertone, almost like a sorbet, somewhere between pear and lemon.
Burgundy
We set out to create a darker tone that remains feminine. Inspired by the depth of a red dahlia or merlot, it was developed to be a deep tone while staying fresh enough for summer.
For me, colour is always about how things combine. A piece has to work on its own, but also with everything around it. That’s what makes a wardrobe feel coherent.
– Aude Regout
The group knitted from high twisted cotton is a long-standing favourite at Rue Blanche, returning each spring for its wearability: more considered than a T-shirt, less formal than a shirt, and defined by a balance between classic neutrals and more bold tones.
Fuchsia
We wanted to design a shade that feels like a flower in bloom. Not subtle, but a fuchsia pink that draws on the boldness of 80's eye shadow.
Muted water blue
The mid-blue we favoured for spring–summer is like muted water, soft and slightly veiled.
