Since 1987, rue blanche has designed clothes for everyday living. It aspires to create the 'ultimate garment', always appropriate, stylish and modern. rue blanche positions itself as a sophisticated and creative brand that uncovers hidden emotions, referencing past influences that remain strikingly relevant. Bold colours, soft materials and timeless cuts characterize the collections.
The brand is being relaunched in 2017. Marie Chantal Regout's two daughters Astrid and Aude are taking over the helm of the company: it's a family affair! The girls, who are very much of their time, are helping to redefine the brand. Their youth is being combined with the same values and philosophy, albeit reinterpreted, constantly enriched and inspired by the vibrant arts scene.
Ms. Regout founded rue blanche in Brussels in 1987. The company name is a tribute to the name of the street where the firm was first located. The first collection included seven models, all made of jersey, which was unusual for that time.
The collection boasted many stripes and original prints. Over the years, this became the DNA of rue blanche. Today, rue blanche has shops in all major cities in Belgium and is distributed in more than 70 multi-brand stores all over the world.
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