Behind the brand
Since 1987, Rue Blanche has designed clothes for everyday life. Pieces that are refined, modern and made to last. Today the brand is led by Astrid and Aude Regout, who continue the vision of their mother Marie-Chantal. Together they bring a fresh, contemporary energy while staying true to the values that shaped Rue Blanche.
Our collections
We design pieces made to endure. Each garment is created with care, using considered materials and thoughtful construction. Every season evolves around knitwear, shirts and tailored pieces shaped by thoughtful design, strong colour, natural fabrics and silhouettes that stand the test of time.
Our History
The story of Rue Blanche starts in 1987, when Marie-Chantal Regout opened a modest studio in Brussels. The label is named after the street where it first found a home. The debut collection consisted of seven jersey pieces, uncommon at the time, marked by stripes and prints that would shape the brand’s early identity. Today, Rue Blanche has stores across Belgium and is carried by more than seventy multi-brand boutiques worldwide.
