a knitwear talk with aude regout
Autumn–Winter 025
Aude Regout has always been part of Rue Blanche. As the daughter of founder Marie-Chantal Regout, she grew up alongside the house. Today, she helps shape its direction as managing partner and creative director, working alongside her sister Astrid, CEO of the company. Autumn–Winter 2025 marks a new chapter: the first knitwear collection Aude designed together with her mother. Read our conversation about working across generations, creative trust, and what it means to carry a house forward through shared intuition and vision.
Autumn–Winter 2025 was the first knitwear collection we designed together, and it felt surprisingly natural. I was very aware of how much I still had to learn, but at the same time it felt like the right moment to step into that role.
My mother brings her experience, her eye and her method, while I tend to work more on instinct. That difference creates a useful tension. It pushes us to question habits, while still building on what we already know.
We always begin with colour, looking at the range of materials before any design work starts. From there, it becomes a dialogue around the garment itself: proportions, weight, how it should sit on the body. Ideas and references come up naturally as we test and adjust together.
We stay very aware of the Rue Blanche identity: essential workhorses that remain part of the collection. These are the pieces our customers return for, which is also why certain designs come back season after season.
In that sense, each collection is a dialogue with the past, while we keep rethinking what comes next. From there, we allow ourselves a controlled sense of play: pieces that are less obvious, but still feel grounded.
When nothing keeps pulling your attention back, I guess, and when it feels like something you can actually wear. We first have to test the details, the volume, how it moves on the body. When you stop wanting to adjust it, that’s usually the moment you can accept that it’s finished.
it’s a long arc, longer than people expect. For AW25 we started designing in August 2024.
You develop a sense for it, but it’s never absolute. Pieces that are rooted in the Rue Blanche identity often have a certain coherence from the start, especially when the colours are right. Colour matters deeply to our customer.
Beyond that, creativity comes from staying curious and taking in what’s around you, then translating it in your own way. In the end, you have to trust that process and do what feels right to you.
Knitwear has always been central to Rue Blanche. It’s one of the areas where our identity feels most precise. For many customers, it’s the starting point of their relationship with the brand.
Beyond quality of course, a truly lasting piece of knitwear is one that creates a connection. It’s about balance. The right shape, the right colour, the right feeling. It’s the piece you instinctively reach for because it fits effortlessly into your life and makes you feel like yourself.
We want people to feel like themselves, basically. Comfortable, but still chic.
Yes, absolutely. We’re increasingly moving towards natural and mono-material fabrics. It’s a conscious choice: they’re not only more comfortable and long-lasting, but they also make the garments easier to care for and to recycle. You can definitely expect to see more and more of these materials at Rue Blanche in the future.
