"Nothing is lost, everything is transformed", you have probably already heard this quote. At Rue Blanche, we now apply the principle of upcycling in order to be part of an ecological and sustainable approach. 

1. The principle of upcycling

What is upcycling? It is an art that consists to reuse materials or products that are no longer used in order to give them a second life and enhance their value. In a nutshell, it's "making new out of old".

It is important to highlight that the principle of upcycling is different from recycling. With the upcycling process, no new raw materials and energy sources are used in the manufacture of the new product. Therefore, no waste is emitted contrary to the principle of recycling. Indeed, when we talk about recycling, the materials considered as waste are decomposed and then transformed into a new product, so this process is generally energy intensive.

The main advantage of the upcycling action is undoubtedly its ecological aspect thanks to its positive impact on the environment. Indeed, its eco-responsible approach allows a reduction in the production of waste knowing that we prefer to reuse than throw away.

2. Rue Blanche is committed

Rue Blanche is committed and starts upcycling. Indeed, in order to reduce waste and be part of an eco-responsible approach, we have decided to insert new pieces from the upcycling process into our new collections. This means that the leftover fabrics from previous years will be reused to create new pieces for the following seasons. This action is part of a desire to reduce our waste particularly by using our dead stock fabrics and by giving a second life to our textile accessories.

Upcycling is “the art of creating from waste”, and at Rue Blanche we have adopted this way of thinking by offering you unique pieces made from old fabrics. It’s with actions like this that Rue Blanche contributes and participates actively in the preservation of the environment.